An Italian SME has developed an innovative AI-powered travel platform dedicated to sustainable, cultural, and spiritual tourism. Already collaborating with Ferrovie dello Stato, Schiaffini, and the Museo Ebraico di Roma, the company seeks commercial partners—tour operators, accommodation providers, transport operators, and cultural institutions—to sell their services directly via the platform.
BOIT20260128006
This Italian SME has created the first AI‑driven full‑service travel platform designed to enhance meaningful, sustainable, and spiritually oriented travel across Europe. The solution brings together curated walking routes , sacred paths, cultural itineraries, accommodations, transport, and bookable experiences within a single digital ecosystem.
At the core of the platform is Appy, a multilingual AI travel assistant that guides travellers in real time, personalizes travel suggestions, and integrates all stages of the journey—from inspiration to booking.
Key Features
Curated routes dedicated to slow, sustainable, and spiritual tourism
Integrated public and private transport booking (train, bus, etc.)
Direct booking for accommodations, activities, and cultural experiences
Real‑time multilingual AI assistance through the Appy assistant
Fully integrated mobile app with user‑friendly design
The company aims to build a pan‑European network of high‑quality partners to enrich the offer available on the platform and promote responsible, year‑round tourism focused on authenticity, culture, and well‑being.
Advantages and innovations
All-in-one digital platform combining discovery, planning, booking, and real-time support
• Multilingual AI assistant (Appy) offering personalized travel guidance
• Direct-to-consumer model for partners’ services and experiences
• Emphasis on slow tourism, sacred routes, and lesser-known destinations
• Integrated transport booking, including public mobility options
• User-centric design ensuring intuitive and engaging navigation
• Promotes responsible, decentralized tourism available year-round
Expected role of a partner
This SME seeks European partners capable of offering high-quality tourism services to be sold directly on the platform.
This includes:
• Experiences such as guided walks, retreats, exclusive museum visits, workshops, and curated cultural activities
• Accommodations including agritourism’s, historic lodgings, and spiritual guesthouses
• Cultural and religious institutions interested in digitizing and promoting itineraries
• Transport providers (bus, train, ferry) seeking integration for direct ticket sales
• Municipalities and dioceses aiming to enhance visibility for local cammini and spiritual travel experiences