Agriculture

A privately-owned Swedish food distributor, active since 1997, is seeking to expand its product range with gluten-free breakfast cereals. The company has built a strong position in the national food market through long-term cooperation with leading manufacturers and a clear focus on organic and additive-free foods. Its portfolio is distributed via the largest grocery chains and foodservice wholesalers across Sweden. With extensive experience and a nationwide sales force, the distributor ensures that new products gain visibility and accessibility in all key channels, supported by dedicated teams specialized in dairy, dry goods, and foodservice. The company’s philosophy emphasizes natural ingredients, sustainability throughout the value chain, and transparency. The distributor is interested in reliable producers of gluten-free cereals who can ensure consistent quality, competitive pricing, and sufficient production capacity. The aim is to establish long-term supply partnerships. The cooperation would ideally take place under commercial agreements with suppliers or distribution services agreements, allowing producers to access the Swedish market through an established network with strong market knowledge and reach. By collaborating with suitable partners, the distributor intends to strengthen its offer of gluten-free and organic alternatives and to respond to the growing consumer demand for sustainable and healthy products. Advantages and innovations - Extensive nationwide sales organization with access to major grocery chains and foodservice wholesalers. - Solid expertise in organic and additive-free foods, ensuring alignment with sustainability and health trends. - Tailored sales teams and close cooperation with experienced sales companies, ensuring fast market entry and strong positioning. Technical Specification or Expertise Sought Producers should be able to supply gluten-free breakfast cereals that: - Are gluten-free and ideally organic. - Contain no unnecessary additives. - Can be delivered at consistent quality and volume to meet demand from large retailers and wholesalers. - Offer a product range that complements existing organic and sustainable food categories. Expected role of a partner The partner is expected to act as a producer and supplier of gluten-free cereals, ensuring product compliance with EU food regulations. Cooperation will involve long-term supply under a commercial agreement with suppliers or distribution services agreement.