Agriculture

A Danish SME has developed and commercialised an organic fibre powder produced from wheat straw (a novel food approved ingredient). The company operates within the sustainable food and health ingredients sector and currently supplies through health food stores in major Danish cities. The product contains over 81% fibre and supports microbiome health by inducing natural production of Glucagon like peptide-1 (GLP-1), a satiety-related hormone. The company has filed a patent application covering the use of wheat straw in this form. The SME aims to expand to new international markets. The company is currently entering the bakery sector, developing a finer ground version of the current product. They are interested in exploring partnerships with distributors, bakery ingredient suppliers, and food manufacturers for commercial agreements. Furthermore, the SME welcomes dialogues with strategic partners or investors. Advantages and innovations: •The product is based on wheat straw, a novel food ingredient approved in the EU, unlike other cereal straws. •Contains more than 81% fibre. Fibers has scientifically supported benefits to gut microbiota and satiety regulation via GLP-1 hormone. •Environmentally sustainable: valorisation of agricultural by-products (wheat straw). •The product is already in commercial use in Denmark, and demand is steadily increasing despite minimal marketing spend. Expected role of a partner: The company is looking for: •Distributors with access to health food chains or specialised ingredient retailers. •Food producers or bakery manufacturers interested in integrating dietary fibre into new or existing product lines. •Potential strategic partners or investors with interest in establishing local processing for scaling. Partners should have knowledge of the food or nutrition sector and interest in innovative, sustainable health promoting ingredients.