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This Swedish family-owned company, founded in 1941, is a leading manufacturer of tearing and cutting equipment for gift-wrapping, couch paper roll cutting, and industrial packaging applications. Its product range is designed for handling materials such as gift-wrapping paper, plastic film, corrugated cardboard, couch paper, tape, ribbons, and other packaging materials. With more than 80 years of experience in packaging and wrapping solutions, the company has developed a portfolio of reliable, ergonomic, and user-friendly equipment tailored to the needs of professional users across multiple sectors, including retail stores, healthcare facilities, and industrial environments. To expand its international presence, the company is seeking new distribution partners in global markets. Ideal partners are established distributors with experience in supplying equipment or consumables to retail, healthcare, or industrial clients. The company is interested in forming long-term commercial agreements that support successful market entry and growth. Comprehensive support is provided to ensure effective onboarding, marketing, and sales development. The purpose of international cooperation is to leverage the market knowledge and distribution networks of local partners to increase market penetration and meet the specific requirements of regional customers. The company values long-term partnerships built on reliability, transparency, and shared business goals. Advantages and innovations • Long operational lifetime and robust construction, reducing replacement costs for end users. • Ergonomic and user-friendly design for safe and efficient use in professional environments • Versatile applications across retail, healthcare, and industrial sectors • Easy-to-clean surfaces and components supporting high hygiene standards • Proven reliability, with products in active use for several decades Expected role of a partner The partner is expected to act as a distributor, promoting and selling the company’s tearing and cutting equipment in their local market. The partner should have established networks in the retail, healthcare, or industrial sectors and be able to provide after-sales support to customers. The partner will be responsible for market introduction, customer relationship management, and feedback on local market needs.